he Esta, which was introduced in August 2008, is a pre-authorisation for travel to the US. Citizens from 42 countries — including the UK — must apply for one before travel, unless a proper visa is required. It’s important to note that the Esta is not a visa, rather a visa waiver; an authorised application does not necessarily permit entry when you arrive in the US.
Google “Esta application” and you’ll find there are many copycat sites willing to apply for one on your behalf; make sure you always use the official site (esta.cbp.dhs.gov/esta). Here’s what you need to know.
Do I need an Esta to travel to the US?

Estas are available online with no need to attend the US embassy
ALAMY
Broadly, if you’re a Brit travelling to the US for holiday, to see friends and family or for short-term work for fewer than 90 days, then yes. The 42 countries that must apply for an Esta include most of Europe, plus nations including Singapore, New Zealand and South Korea. All children must have an Esta, regardless of their age or whether they’re accompanied by their parent or guardian.
The exceptions are if you’ve travelled to a country on the US’ so-called “red list”, which includes Yemen and Syria after 2011, or Cuba after 2021. In this case, you’ll need to apply for a proper visa, which will involve a visit to the US embassy in London, or the consulates in Belfast and Edinburgh.
Note that you will need an Esta even if your flight just transits through an American airport — all connecting passengers are required to go through immigration and recheck their bags.